Comprehensive List of Website Image Names
Images play a vital role in defining a website’s identity, structure, and user engagement. From the logo that anchors a brand to the hero banner that commands attention, each image type serves a specific visual and functional purpose. Understanding these categories helps designers, developers, and content managers maintain visual consistency and optimize performance across digital platforms.
I. Primary Layout & Branding Images
These images form the backbone of a website’s visual architecture.
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Hero Image / Hero Banner – The large, attention-grabbing image that dominates the top of the homepage. CSS sample: wide rectangular placeholder representing a banner across the top of a page.
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Logo / Site Logo – The brand identifier usually placed at the top-left corner and linked to the homepage. CSS sample: compact rectangular/square mark used in headers and navigation.
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Favicon (Favorite Icon) – A small 16×16 pixel icon visible in the browser tab and bookmarks. CSS sample: tiny circular/square icon to indicate the tab icon.
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Social Share Image / Open Graph Image – The preview image that appears when a page is shared on social media. CSS sample: social preview thumbnail used in link cards for sharing.
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Full-width Image / Bleed Image – A borderless image spanning the entire browser width. CSS sample: edge-to-edge rectangular block with no page gutters.
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Footer Logo / Icon – A smaller secondary logo placed in the footer for brand consistency. CSS sample: smaller logo for footers and legal areas.
II. Content & User Images
These images appear within content or represent individual users and posts.
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Featured Image / Post Thumbnail – The main image used in blog listings and post headers. CSS sample: rectangular thumbnail sized to represent posts in lists or cards.
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In-line Image / Content Image – Any image placed directly within article text. CSS sample: smaller inline block that sits inside paragraphs or beside text.
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Thumbnail – A compact preview used in galleries or listings. CSS sample: small preview card for galleries and result lists.
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Carousel Image / Slide – An image included in a rotating banner or slider. CSS sample: slide-sized rectangle for rotating hero or feature carousels.
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Avatar / Profile Picture – A small user-specific image representing identity. CSS sample: circular avatar used in comments, profiles, and user lists.
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Headshot / Team Photo – Professional portraits shown on “About Us” or “Team” pages. CSS sample: portrait crop styled for consistent team pages.
III. Functional & Design Images
These graphics support usability and enhance interface aesthetics.
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Icon / Nav Icon – Small navigation graphics like menu or shopping cart icons. CSS sample: compact square icon for buttons and navigation items.
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CTA Graphic – Visuals prompting user actions such as “Buy Now” or “Sign Up.” CSS sample: button-style graphic used to draw clicks and conversions.
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Background Image / Texture – Decorative visuals placed behind content blocks. CSS sample: full-block background texture or image applied to sections.
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Background Tile / Repeating Pattern – Small images designed to repeat seamlessly. CSS sample: tile or pattern repeated across a background area.
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Spot Illustration / Iconography – Simplified visuals highlighting features or services. CSS sample: stylized small illustration for feature lists and explainers.
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Placeholder / Fallback Image – Temporary visuals shown when the original image fails to load. CSS sample: neutral placeholder shown during loading or on error.
IV. Specialized & Technical Image Types
These advanced formats improve performance, interactivity, and communication.
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Responsive Images – Versions of the same image optimized for different devices. CSS sample: multiple source sets or CSS-size rules to deliver appropriate image sizes.
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Low-Quality Image Placeholder (LQIP) – A blurred miniature that loads first for smoother transitions. CSS sample: blurred tiny image scaled up while full image loads.
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Map Marker / Pin Icon – A symbol marking physical locations on maps. CSS sample: small pin or marker used in map embeds and location lists.
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Rollover Image / Hover State Image – A visual that changes when hovered over by the cursor. CSS sample: alternate image or transform on :hover to indicate interaction.
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Diagram / Infographic – Complex visuals combining text and graphics to explain data or concepts. CSS sample: taller rectangular block representing an infographic or diagram area.
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Email Signature Graphic / Mailer Image – Logos or portraits formatted for email templates. CSS sample: compact image sized and optimized for email clients and signatures.
Separating large sections of content
Divider Image or Separator Graphic – A small graphic or horizontal rule (sometimes decorative) used to visually break up two different sections on a page.
CSS sample: subtle dashed or gradient rule used between major content blocks to improve scannability and rhythm.
Conclusion
From favicons to infographics, every image carries a strategic role in digital storytelling. By naming, optimizing, and organizing each correctly, web professionals ensure clarity, brand strength, and faster site performance across devices and platforms.
Practical tip: create a consistent naming convention (for example, brand-logo.svg, post-featured-2025-10.jpg, avatar-userid.png) and store responsive variants in organized folders to simplify workflow and caching strategies.
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